Your brand is the set of perceptions people have of your company.
Branding, on the other hand, describes the actions you take to cultivate that brand. Branding tries to associate certain messages, objects or signs with the product and the brand.
- The goal here is for the (potential) customers to develop a positive relationship with the company and have your logo or slogan in mind as soon as they talk about you.
- Additionally, your advertising and style should be able to be tailored directly to the target audience to be more effective.
- Only through a consistent, unique design and Image, including a finely honed unique selling proposition, is it possible to significantly differentiate your company from the competition and create recognition value. For your company to be successful, branding is a must.
Do some valuable preliminary work by already roughly recording your performance, the design and the “feel” of your company. Fill out as many of the following questions as possible and send them off to us. This will give you clarity and those responsible for marketing your company will receive initial information quickly and easily. The answers will be sent by mail to you and (without any obligations) to me.
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